by Matt McKee

I saw this article called “Busy Pastors Can Say No to Social Media” on Church Marketing Sucks that I thought had a fantastic point. Here’s an excerpt:

In an age when you have to jump on every techno-bandwagon in order to be relevant, it’s refreshing to hear a CEO say no.

This is good advice for busy pastors. You don’t have to keep up with the other Twitter-posting, Facebook-hopping pastors out there. You can opt out.

A few lessons from this little insight:

1. If you can’t do it well, don’t do it.
Doing something well requires a heavy commitment of time and energy. You can’t just wing it and expect it to be amazing. That’s true for a lot of life and it’s definitely true with social media. Heck, it’s true with a lot of communications. If you can’t do a new effort well, don’t waste your energy. You’re better off focusing more effort into fewer projects and doing them ten times better.
4. This is personal, not business.
Finally, note that Curt Richardson’s social media opt out was a personal choice, not a business choice. OtterBox still uses social media. Your church may still need a presence on social media, even if you as a pastor decide to opt out. Many of these ideas still apply to a corporate account—if you’re going to do it you need to do it well (there’s nothing worse than a church Facebook page with updates from last Thanksgiving) and lower the expectations if you need to. Whatever will make it work. Just remember that opting out personally is not the same as opting out for your wider organization.

Read the rest of the insights here:

I absolutely love these points. Time investment is a huge element to success on social media, and many ministers just don’t have the time to invest. I think it’s really important to say that’s okay. If you are in this situation, I think it’s perfectly okay to just opt out personally from being involved in social media. However, as in point #4, it’s good to make this a personal choice, not declaring that it has to be that way for your church or business. If you can’t find the time to invest in social media, find someone else who will do it well and represent your church in a way that enhances your ministry.

Matt is on staff with The reThink Group, in social media, leadership, and marketing communications roles. More importantly, he is a husband of one and father of two.